AMZ CREATIVE STUDIO / OUR METHOD
Groozov Visual Sales Funnel
A research-led framework that maps product evidence and buyer questions to Amazon visuals. Developed by AMZ Creative Studio, led by Ruslan Groozov, Founder & Creative Director.
01
Market Intelligence
Research the category and product context
Research brief
02
Buyer Decision Map
Prioritise buyer questions and evidence
Decision map
03
Creative Direction
Define hierarchy, imagery and visual language
Creative brief
04
Visual Sales Funnel
Assign each visual a clear communication job
Visual blueprint
05
Execution
Produce, review and deliver agreed assets
Checked files
Seven communication roles
From product research to a coordinated visual communication system
CLICK
UNDERSTAND
DESIRE
TRUST
PROVE
DIFFERENTIATE
BUY
Six Amazon format roles
Main Image — Present the product clearly at search level.
Listing Gallery — Explain benefits, answer questions and show differentiation.
A+ Content — Deepen product understanding and support decision confidence.
Premium A+ — Extend the story with richer modules when available.
Brand Story — Connect brand context with the product range.
Packaging — Align physical product information with its digital presentation.
Buyer paths vary. Image count and format selection depend on the project.
HUMAN-DIRECTED DECISIONS VERIFIED PRODUCT FACTS QUALITY CHECKS