Vinyl Record Cleaning Solution Packaging Design
Packaging design for a vinyl record cleaning solution, combining bold retro-inspired graphics, clear product benefits and music-focused visual storytelling for ecommerce and retail.
Project Overview
This packaging gives a technical cleaning solution a confident music-focused identity. The oversized record graphic establishes the use case immediately, while retro orange accents, bold typography and concise benefit icons help shoppers understand the product quickly.
THE CHALLENGE — Make a specialized record-care solution instantly recognizable while balancing technical cleaning information with a distinctive visual identity for music enthusiasts.
OUR STRATEGY & SOLUTION — We created a bold white, black and orange packaging system with a prominent vinyl record graphic, strong product naming and structured benefit icons to connect the function with the culture of the category.
THE OUTCOME — A memorable record-care package with clear product positioning, strong category relevance and high readability across ecommerce thumbnails and retail shelves.